Thinking of U in the News Ltd newspapers, December 5, 2012


Thinking of U in Shop Til You Drop Magazine, December 2012












Thinking of U in Good Weekend (Sydney Morning Herald) 22 December 2012












Thinking of U (TofU)

Media Release

November 30, 2012


New iPhone App Brings Easy, Stress-Free Gift-Giving This Holiday Season

With less than a month until Christmas, now is the time to get organized for the craziness that is The Holidays. But if the mere idea of Christmas shopping sparks fear and dread, help is at hand. Or rather, help is IN hand. In the form of a new iPhone app called “TofU”. And even better news is – it’s free.

Pronounced like the bean curd but short for “Thinking of U”, TofU shares lists of the things you like with the people you love, so you know exactly what would be the perfect gift for your nearest and dearest. No guess work, no re-gifting, no returns. It’s the ultimate personalized gift guide.

The key is for users to install the app on their phone and start adding their own favourite things, then invite friends and family to join, which enables them to see each other’s lists.

Features include the option to sign in with Facebook, add photos, and use free-text to mention specifics like preferred color, size, style, flavour or where to get it. The extensive list of categories keeps track of friends’ favourite drinks, food, hobbies, fashion, flowers, interests, charities and more – providing plenty of perfect gift suggestions, not just for Christmas, but any occasion, be it congratulations, good luck, I’m sorry, or just “thinking of u”.

This Christmas should be infinitely easier for TofU users, having a list of all their friends’ favourite things in the palm of their hand. Those tedious and unproductive trips to the mall will be a thing of the past. Hopefully the need for re-gifting will be, too.

The TofU iPhone app is free and available on iTunes. For more information visit

The Thinking of U (TofU) iPhone app was created and developed in Australia, from a desire to make gift giving both easier and more meaningful. Two weeks after its launch in August 2012, TofU was featured on the Australian App Store’s “What’s Hot” list and has been downloaded in over 20 countries.
Kristen Dinsdale:
High-res images available.


Thinking of U - it's whats friends do